Driving Measurable Growth in 2026

Marketing is evolving into a strategic powerhouse. Hear directly from senior marketing leaders as they share bold initiatives, lessons learned and future-forward strategies that drive measurable business value. Expect candid insights, actionable frameworks and fresh perspectives on how to lead marketing with purpose and performance in 2026.

Strategic Takeaways

1. Learn how to connect marketing efforts to enterprise-wide outcomes—from revenue growth to customer lifetime value—using smarter metrics and cross-functional alignment.

2. Discover how to future-proof your marketing plans with ethical data use, AI integration and agile execution models that adapt to shifting market dynamics.

3. Gain tools to position marketing as a strategic partner in innovation, transformation and long-term growth—beyond campaigns and channels.

Agenda

4 p.m. Doors open, networking begins
4:30 p.m. AMA Chicago president introduces the speakers
4:40 p.m. Speakers’ presentations begin
5:30 p.m. Q&A 
5:55 p.m. Wrap-up

Speakers

Kort Koppman
Account Director
Viant Technology

Kort Koppmann is an Account Director at Viant Technology, where he advises brands and agencies on navigating the evolving programmatic landscape. Drawing on a background in linear TV and expertise in data-driven strategy, he helps marketers align digital investments with business objectives, delivering scalable solutions and measurable growth.

Kort’s LinkedIn

John Duffy
Product Marketing Manager for Agentforce Commerce
Salesforce

John Duffy is currently a Product Marketing Manager for Agentforce Commerce at Salesforce. He supports global go-to-market, sales enablement, sales programs and analytics-driven product strategy. With over five years in SaaS across customer success and product marketing, John creates data-backed strategies for sales teams that effectively convey product value, drive pipeline creation, move deals to close and ultimately generate revenue for the business

John’s LinkedIn

David Galinsky
Senior Director, Omnichannel Measurement & Analytics
The Wendy’s Company

David Galinsky is a results-driven marketing analytics executive with more than 15 years of experience transforming customer data into actionable strategies that drive growth, profitability and enhanced customer engagement. Currently serving as Senior Director of Omnichannel Marketing Analytics at Wendy’s, David leads enterprise-wide measurement strategies that optimize marketing spend and unlock more than $30M in value through smarter segmentation and real-time insights.

David’s LinkedIn

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