Market Yourself: How Marketers Can Stand Out and Network Smarter

In a competitive job market, great marketers must market themselves with the same strategy they bring to brands. This workshop shows how to become a standout candidate by sharpening your personal value proposition, building authentic networks and using AI as a competitive advantage. You’ll learn how hiring managers think, how to communicate who you are and how AI tools can help you research companies, personalize outreach and prepare with confidence. Whether you are actively job-seeking or future-proofing your career, you will leave with the clarity and credibility needed to stand out in a crowded marketplace.

3 Key Takeaways

1. Clear, differentiated positioning frameworks: Learn how to respond when someone says “Tell me about yourself.”
2. A smarter, more human approach to networking: Discover how to move from small talk to authentic connections that lead to real opportunities.
3. A practical AI toolkit for career acceleration: Learn how to use AI to research companies, tailor your messaging and prepare for interviews so you show up sharper, faster and more confident.

Agenda

12:00 p.m. Introduction
12:05 p.m. Presentation
12:45 p.m. Q&A

Our Speaker

Carrie Campbell
Executive Coach, Kadima Careers

Carrie Campbell is an executive coach, angel investor and former Google and Starcom growth leader with experience scaling global revenue, building go-to-market engines and shaping “future of work” initiatives. A Kellogg MBA and Notre Dame alumna, she helps senior leaders navigate inflection points, sharpen their strategic voice and translate bold vision into measurable market impact in order to master their “what’s next.”

Carrie’s LinkedIn