I'm Elena Robinson, founder of Putney, an independent production resource for challenger brands with a story worth telling and no consistent way to tell it. Most of my work right now is hands-on: I go into late-stage startups and help them get organized, auditing what creative assets they already have, building the systems and workflows to actually use them, and setting up a repeatable process for creating what's next. That groundwork is the point. Once it's in place, Putney becomes the team's ongoing creative production resource, running ideation, design, and delivery so the brand doesn't lose momentum every time it needs new work. I bring 20+ years of production leadership from Leo Burnett, R/GA, Energy BBDO, and BarkleyOKRP to founder-led teams that need senior thinking without the agency overhead.