I approach growth marketing with a continuous improvement mindset and treat every campaign, funnel, and customer touchpoint as an opportunity to test and optimize performance to drive measurable impact. I identify conversion gaps and turn data into scalable growth strategies.

I specialize in connecting acquisition, lifecycle marketing, and conversion rate optimization to revenue outcomes. Using tools such as GA4, heatmapping platforms, search performance data, and marketing automation systems. I analyze campaign performance to inform smarter budget allocation, stronger targeting, and improved funnel efficiency. I love puzzles and solving problems, so I find diving into data and troubleshooting interesting (I geek out over data).

My areas of expertise include growth strategy, paid media, SEO, conversion rate optimization (CRO), campaign analytics, and website strategy to build a high-quality pipeline.