Turn 2027 Marketing Trends into Your Marketing Plan
Explore the key trends expected to shape marketing in 2027 and learn how to translate those insights into practical strategies for the year ahead.
We’ll dive into emerging trends including AI and automation, evolving customer expectations, data-driven decision making and how audiences find and engage with content. You’ll leave with a framework for turning these trends into actionable marketing initiatives that drive measurable business results. This interactive, one-hour virtual workshop is for marketers at all levels.
Key Takeaways
- Identify the trends that matter most: Learn which emerging marketing trends are likely to have the greatest impact on your organization and how to separate lasting shifts from short-term hype.
- Build a practical 2027 marketing roadmap: Discover a simple process for prioritizing opportunities, aligning resources, and creating a marketing plan that supports business objectives.
- Turn insights into action: Leave with actionable ideas and planning tools you can immediately apply to improve customer engagement, campaign performance, and future marketing investments.
Agenda
12 p.m. Introductions
12:05 p.m. Presentation begins
12:45 p.m. Q&A begins
1 p.m. Workshop concludes
NOTE: This workshop is virtual and will be recorded. Notetakers are prohibited.
Our Speaker
Karolyn Raphael
President & CEO,
Winger Marketing
Karolyn Raphael is president and CEO of Winger Marketing, an award-winning B2B public relations and marketing agency. For nearly 30 years, she has helped executives and organizations build trust, strengthen their reputation and communicate with confidence through strategic PR, executive presence coaching and media training.
A Forbes Agency Council contributor, American Marketing Association, Chicago chapter board member and nationally recognized communications strategist, Karolyn has coached C-suite leaders across healthcare, logistics, manufacturing and professional services to excel in high-stakes presentations, media interviews and leadership communications. Drawing on her background in public relations, theater and broadcast journalism, she helps leaders develop the confidence, credibility and presence that inspire trust, influence decisions and create opportunity.
Sponsored by
This is an online event via Zoom. Meeting log-in will be emailed to registrants 2 days, 2 hours, and, finally, 10 minutes before the event.
Registration fees:
- AMA Chicago members: free
- Non-members: $20
- Full-time students: free