Leading Brands—What Makes a Brand Matter Now?

Brand leadership is getting harder. Trust is more fragile. Customers have more choices. AI is changing how brands create, communicate and compete. And differentiation is increasingly difficult to sustain. So what are marketing leaders doing differently?

This edition of AMA Chicago’s Signature Speaker Series brings together executive marketers to examine how they are building brands that earn trust, deepen customer relationships and create meaningful competitive advantage—and what brand leadership requires now that it didn’t just a few years ago.

Join Chicago marketing leaders for candid perspectives, fresh thinking and conversation with peers about what it takes to lead a brand today.

Three Dimensions of Brand Leadership

1. Trust: How brands earn and protect trust
2. Relationships: How brands build stronger, more durable customer relationships
3. Differentiation: How brands create meaningful competitive advantage

Agenda

5:30 p.m. Doors open, networking begins
6:30 p.m. AMA Chicago president opening remarks
6:40 p.m. Speakers’ presentations begin
7:30 p.m. Q&A 
7:55 p.m. Wrap-up

Speakers

Jorge Orozco-Cordero
Senior Director Brand Strategy
Capital One

Born in Costa Rica, raised in New York, and built in Chicago, Jorge is a brand and creative executive who has spent his career making large organizations creatively distinct and building brands that can scale. At Capital One, he’s leading brand integration for the largest bank merger in two decades. During eleven years at Discover, he led Super Bowl creative, built an enterprise design system, launched an Innovation Lab and grew a full-service in-house creative agency to fifty people. He’s a McKinsey executive fellow and a former Google AI CMO Council member. Jorge is a recent soccer convert and the proud owner of Brando, a dog his son Javier insists does not outrank him.

Jorge’s LinkedIn

Additional speakers to be announced soon.

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