Special Interest Group (SIG)
Special Interest Groups (SIGs) — September 2026
Tuesday, 01 September - Monday, 28 September 2026
Special Interest Groups (SIGs) are AMA Chicago member-only, collaborative discussion groups designed to create an open forum for the exchange of knowledge and ideas. SIGs meet virtually once a month for 45–60 minutes. The topics are community-driven and interactive. SIG members communicate with other members of each group in dedicated Slack channels in the AMA Chicago account.
- If you’re not part of a SIG, learn more and join.
- If you’re part of a SIG, keep an eye on the Slack channel! (You also should receive an email invitation to join the monthly meetings.)
- Any AMA Chicago member may attend any SIG meeting.
SIGs, Meeting Days & Topics
All meetings begin at 12 p.m. CT. Meeting links are posted in each SIG’s Slack channel; all AMA Chicago members have access to every SIG’s Slack channel.
| SIG | Meets on the… | September’s topic |
| Brand | first Thursday of the month | Brand Strategy in the AI Era (Part 1) |
| B2B | fourth Monday of the month | B2B Marketing at Speed (but Still Winning) |
| Digital Marketing | second Wednesday of the month | Analytics with Steve Krull of BFO |
| Marketing Team of One | second Monday of the month | How to Translate Marketing Activities into Business Outcomes |
| Nonprofit | third Tuesday of the month | Giving USA 2026 Report Takeaways |
| Product Marketing | first Tuesday of the month | Headcount and Roles of Product Marketing (discussion) |
| Research & Insights | first Wednesday of the month | Combating Commoditization in the Insights Industry (discussion), led by Maureen Rogers |
All SIGs take July, August and December off.
- Free to all AMA Chicago members
- Meet online at 12 p.m. CT on the day indicated for each SIG
- To get the login information for any SIG, join that SIG’s Slack channel