Special Interest Group (SIG)
Special Interest Groups (SIGs) — April 2026
Wednesday, 01 April - Monday, 27 April 2026
Special Interest Groups (SIGs) are AMA Chicago member-only, collaborative discussion groups designed to create an open forum for the exchange of knowledge and ideas. SIGs meet virtually once a month for 45–60 minutes. The topics are community-driven and interactive. SIG members communicate with other members of each group in dedicated Slack channels in the AMA Chicago account.
- If you’re not part of a SIG, learn more and join.
- If you’re part of a SIG, keep an eye on the Slack channel! (You also should have received email invitations to join the monthly meetings.)
- Any AMA Chicago member may attend any SIG meeting.
SIGs, Meeting Days & Topics
All meetings begin at 12 p.m. CT. Links are posted in each SIG’s Slack channel. All AMA Chicago members have access to every SIG’s Slack channel.
| SIG | Meets on the… | This month’s topic |
| Arts & Entertainment | second Tuesday of the month | On hiatus |
| Book Club | third Thursday | Supercommunicators with author Charles Duhigg |
| Brand | first Thursday of the month | Brand Strategy in the Age of AI: What Changes, What Doesn’t, with Matt Clayman of Material |
| B2B | fourth Monday of the month | Putting the Customer at the Center of B2B Marketing: What customer-focused marketing looks like, why it outperforms internally looking approaches, and how to spot where your marketing is disconnected from the buyer. |
| Digital Marketing | second Wednesday of the month | What Do You Actually Want to See on LinkedIn? SIG Co-chair Scott Diebel of Be Found Online on lessons learned from years of LinkedIn campaigns |
| Marketing Team of One | second Monday of the month | DIY Research with Corey Hammer of Talisman Insights: common pitfalls, writing better questions, where AI can help |
| Nonprofit | this month: second Monday | Joining with Marketing Team of One SIG this month ^ |
| Research & Insights | first Wednesday of the month | Making Research Central in Your Organization: Implementation Strategies |
All SIGs take July, August and December off.
- Free to all AMA Chicago members
- Meet online at 12 p.m. CT on the day indicated for each SIG
- To get the login information for any SIG, check that SIG’s Slack channel