SIG Open House for All — Spring 2026
Find Your Marketing People at the SIG Open House!
Join this dynamic and collaborative event, when all 8 Special Interest Groups (SIGs) come together to explore a single topic from multiple angles:
AI has changed how marketers work—but power without judgment comes at a cost. As Uncle Ben reminds Spider-Man, “With great power comes great responsibility.” Join a discussion exploring how marketers can use AI responsibly—much like industries that promote responsible consumption—balancing efficiency with ethics, automation with accountability and innovation with trust.
Each SIG will meet in its own Zoom room for 30 minutes to dive deep into the discussion. Afterward, we’ll reconvene to share insights and perspectives, creating a rich, multi-faceted understanding of the topic. This is a unique opportunity to connect with peers in your field, gain diverse insights and contribute your voice to the conversation.
This event is for AMA Chicago members only! Register to receive the Zoom link.
Agenda
12 p.m. Topic introduction by an expert
12:10 p.m. Break into Zoom rooms by SIG — to discuss topic
12:40 p.m. Reconvene to share discussion highlights from each SIG with the entire group
1 p.m. Concluded
This is an online event via Zoom. Meeting log-in will be emailed upon registration and 2 days, 2 hours, and 10 minutes before the event.
All AMA Chicago members are welcome — register to receive the login!
You do not need to be a member of a Special Interest Group (SIG) to join this event.