SIG Open House for All — Spring 2026

Find your marketing people at the SIG Open House!

Join this dynamic and collaborative event, when 7 Special Interest Groups (SIGs) come together to explore a single topic from multiple angles: How can marketers use AI responsibly without sacrificing trust, creativity, or judgment?

AI has changed how marketers work—but power without judgment comes at a cost. As Uncle Ben reminds us in Spider-Man, “With great power comes great responsibility.” This discussion explores how marketers can use AI responsibly—much like industries that promote responsible consumption—balancing efficiency with ethics, automation with accountability, and innovation with trust.

Each SIG will meet in its own Zoom room to dive deep into the discussion. Afterward, we’ll reconvene to share insights and perspectives, creating a rich, multi-faceted understanding of the topic. This is a unique opportunity to connect with peers in your field, gain diverse insights and contribute your voice to the conversation.

This event is open to all AMA Chicago members; you do not need to be part of a SIG to join the discussion. Register to receive the Zoom link.

Agenda

12 p.m. Topic introduction
12:05 p.m. Brief overviews of the participating SIGs: Brand, B2B, Book Club, Digital Marketing, Marketing Team of One, Nonprofits, Research & Insights
12:15 p.m. Attendees choose a SIG; breakout discussions begin
12:40 p.m. Reconvene to share discussion highlights from each SIG
12:55 p.m. Closing remarks
1 p.m. Concluded