Resolutions That Drive Marketing Results

Step into 2026 with a fresh perspective on marketing’s evolving landscape. Explore how shifting consumer behaviors, emerging technologies and global market dynamics are reshaping the way we connect, communicate and convert. Discover the trends that matter most—and how to adapt your brand strategy to stay relevant, resilient and results-driven in the year ahead.

Key Takeaways

• Human-Centered AI: AI is no longer just about automation—it’s about empathy and creating more space for creativity. Use predictive personalization to deepen customer relationships and deliver value beyond transactions.
• Decentralized Influence: Traditional channels are fragmenting. Expand your reach by tapping into niche communities and creating in-person experiences where trust and authenticity drive engagement.
• Audience Understanding: While Gen Z garners much attention, effective marketing requires engaging all relevant segments—whether it’s Millennials with purchasing power, Gen X with brand loyalty or Boomers with influence. The real opportunity lies in tailoring your message to the right mindset, not just the birth year.

Agenda

12 p.m. Introductions
12:05 p.m. Presentation
12:45 p.m. Q&A

NOTE: This workshop is virtual and will be recorded. Notetakers are prohibited.

Our Speakers

Danelle Faust
Managing Director | Accenture Song

Danelle Faust is a Managing Director in Accenture Song’s Financial Services Client Group, with 26+ years focused on marketing, customer experience, growth and service in both consulting and agency environments. As part of Accenture Song’s U.S. leadership team, she manages key strategic accounts in banking, payments and insurance. Previously, Danelle was a client partner at Merkle, overseeing the agency’s West Coast portfolio of strategic accounts. She began her career at New Control, driving agency growth until its acquisition. She holds an MBA in Marketing from Northeastern University and a BBA in International Business–Finance from the University of Georgia.

View Danelle’s LinkedIn

Amanda Kranz
Managing Director | Accenture Song

Amanda Kranz is the Customer Growth and Strategy Lead for Retail and Travel at Accenture Song. She also serves as the Chicago Office Managing Director, responsible for more than 5,000 people with oversight for Accenture’s community and client engagement within greater Chicago metro area. She has spent the last ~15 years in retail, travel and CPG, helping companies evolve their businesses and consumer engagement strategies based on evolving customer needs. Amanda is passionate about helping businesses future-proof with new technologies, data and channels, and about revitalizing brands for new demographics and audiences. As a human-centered strategist and creative storyteller, she leverages design methods to solve complex business and technology problems, always with through a people-first lens.

View Amanda’s LinkedIn

Sponsors