Leading AI Adoption in Marketing: Strategy, Guardrails & Results

Most marketing teams are already using AI for drafting copy and brainstorming. Some teams have a plan; others are dealing with inconsistent quality, ad-hoc practices and outcomes that are hard to measure.

In this 60-minute working session, marketing leaders will build or stress test a practical “first-version” AI marketing strategy. You’ll prioritize use cases, set simple review processes and guardrails and choose 30-day success measures. You’ll leave with a one-page cheat sheet you can implement immediately with your team.

Key Takeaways

• Prioritize the best AI use cases for your team and select 1–2 metrics to track success in 30 days.
• Set clear review levels and guardrails (when human review is required vs. recommended).
• Create a one-page “first-version” strategy cheat sheet.

Agenda

12 p.m. Introductions
12:05 p.m. Presentation begins
12:45 p.m. Q&A begins
1 p.m. Workshop concludes

NOTE: This workshop is virtual and will be recorded. Notetakers are prohibited.

Our Speaker

Brande Martin
Founder & CEO
Mighty Content

Brande Martin is a marketing consultant and leadership coach who helps marketing leaders build practical approaches to AI adoption, change management and professional development. With experience leading enterprise integrated marketing communications and digital transformation in complex organizations, she brings a firsthand perspective on navigating workplace change and building resilience under pressure. Brande blends marketing expertise with coaching methods to strengthen change leadership, performance, trust and team execution. She is also a Health and Wellness Coach, trained at Mayo Clinic and National Board Certified (NBC-HWC). Brande has worked at the American Medical Association and Medscape/WebMD and now leads Mighty Content, LLC.

View Brande’s LinkedIn

Sponsor