How to Be an AI-Enhanced Marketer

Learn which skills leaders are looking for today. AI is rapidly transforming the marketing profession, creating new expectations for how marketers work, analyze data, create content and drive business results. In this interactive virtual workshop, you’ll learn the key skills today’s marketing leaders value most, how AI is changing roles across the industry and practical ways to integrate AI into your daily workflow.

Walk away with actionable strategies to increase productivity, enhance decision-making and position yourself as a future-ready marketing professional.

Key Takeaways

1. Understand what employers actually look for in an AI-enhanced marketer and why judgment and workflow, not a list of tools, are key.
2. Learn practical ways to use AI tools to improve content creation, research, campaign planning and data analysis.
3. Develop a personal action plan to become a more strategic, efficient and AI-enhanced marketer without losing the human skills that drive results.

Agenda

12:00 p.m. Introduction
12:05 p.m. Presentation: Will Lowrey, Founder & Principal Product Leadership Coach, Brightlea Ventures
12:45 p.m. Q&A

Our Speaker

Will Lowrey
Founder & Principal Product Leadership Coach
Brightlea Ventures

Will Lowrey has spent 20 years in product leadership, leading product, marketing, data science, UX, and data and analytics teams at organizations from small startups up to multi-billion dollar businesses like Indeed. At Bazaarvoice he grew Try It Sampling from zero to a $20M+ community. At Indeed his team built the ML matching foundation later credited with driving over $100M in revenue. Today he’s an executive coach and trainer at Brightlea Ventures, where he helps people and organizations keep the quality of their work with AI high, and the quality of their life even higher.

Will’s LinkedIn
www.willlowrey.com/