AI Agents in Action
This event is for members only
When AI feels like just another tool, it’s easy to feel stuck. Learn how to use it as an extension of your expertise and make it work for you!
Marketing is moving faster than your inbox. To stay ahead, you need more than tools—you need AI agents.
AI agents aren’t just chatbots; they’re autonomous coworkers: Yes, they can answer questions, but they can also execute tasks, manage workflows and scale your expertise. For marketers, this means less busy work and more strategizing and creativity.
You’ll view live demonstrations of three AI agents designed for high-impact marketing, and you’ll learn to manage, deploy and build custom agents for your specific needs. This event will help you move from AI-curious to AI-powered, ushering in a new era of productivity.
Note: The agents being demo’ed have been developed for use by AMA Chicago members only. This event launches a new initiative of cooperative development of agents by chapter members to improve workflows and productivity.
Key Takeaways
- Efficiency: Automate the repetitive so you can focus on the creative and the strategic.
- Community: Network with a dedicated group of AI-forward peers and be among the first to join AMA Chicago’s members-only Marketing AI Exchange (MAX), the successor to the AI Marketing Forum.
- Leadership: Position yourself as an AI leader in your organization.
Agenda
12 p.m. Introduction and overview
12:15 p.m. Demonstrations of three agents developed specifically for marketing
12:50 p.m. Wrap-up: Keep in touch on the AI channel in AMA Chicago’s Slack account (available to all members)
Joe Grigsby
Global Client & AI Lead
VML
Joe leads the development of AI-enabled workflows to streamline marketing, including creative evaluation, audience insights, project scoping and performance reporting across global client teams and partners with internal, client and partner stakeholders to embed agentic solutions into live operations, increasing speed-to-market and decision-making accuracy. He builds frameworks for AI agent ownership and deployment, ensuring cross-functional adoption and governance within VML and WPP Open.
This is an online event via Zoom. Meeting log-in will be emailed to attendees 2 days, 2 hours, and, finally, 10 minutes before the event.
Registration fees:
- AMA Chicago members: free
- Non-members: $20
- Full-time students: free