AI Agents in Action
When AI feels like just another tool, it’s easy to feel stuck. Learn how to use it as an extension of your expertise and make it work for you!
Out of AMA Chicago’s AI Marketing Forum, an expert-led discussion series, comes the new Marketing AI Exchange (MAX). MAX bridges the gap between using AI as a tool and deploying it as an autonomous team member.
As a member-owned ecosystem, MAX is developing specialized AI agents focused on marketing tasks like brief writing, audience insights and category insights. These agents execute tasks, manage workflows and scale your expertise, allowing you to focus less on busy work and more on strategy and creativity — boosting your team’s productivity.
AMA Chicago members: Join this virtual session to see the agents in action! All agents are freely available to chapter members; no subscription required. Your feedback will drive every iteration.
Members will also have the opportunity to volunteer as agent owners and contributors, shaping the future of marketing and becoming leaders in AI adoption and implementation.
Key Takeaways
- Efficiency: Automate the repetitive so you can focus on the creative and the strategic.
- Community: Network with a dedicated group of AI-forward peers and be among the first to join AMA Chicago’s members-only Marketing AI Exchange (MAX), the successor to the AI Marketing Forum.
- Leadership: Position yourself as an AI leader in your organization.
Agenda
12 p.m. Introduction and overview
12:15 p.m. Demonstrations of three agents developed specifically for marketing
12:50 p.m. Wrap-up: Keep in touch on the AI channel in AMA Chicago’s Slack account (available to all members)
Not a member? Join AMA Chicago to take part in this game-changing initiative.
Joe Grigsby
Global Client & AI Lead
VML
Joe leads the development of AI-enabled workflows to streamline marketing, including creative evaluation, audience insights, project scoping and performance reporting across global client teams and partners with internal, client and partner stakeholders to embed agentic solutions into live operations, increasing speed-to-market and decision-making accuracy. He builds frameworks for AI agent ownership and deployment, ensuring cross-functional adoption and governance within VML and WPP Open.
This is an online event via Zoom. Meeting log-in will be emailed to registrants 2 days, 2 hours, and, finally, 10 minutes before the event.
Registration:
- AMA Chicago members: free