SIG Open House—Fall 2026: Critical AI Literacy

Find your marketing people at the SIG Open House!

Join this collaborative event, when all Special Interest Groups (SIGs) come together to discuss a single topic from multiple angles: Critical AI Literacy.

AI is rapidly becoming embedded in how marketers research, create, analyze, recommend and make decisions. But being AI literate requires more than knowing which tools to use or how to write an effective prompt. After an introduction to Critical AI Literacy, each SIG will meet in its own Zoom room to dive deep into the discussion. With your marketing peers, you’ll

• explore questions through the lens of your marketing discipline
• consider how AI is changing marketing work
• talk about what thoughtful, informed human judgment looks like alongside AI tools

We’ll reconvene to share insights and perspectives, creating a rich, multi-faceted understanding of the topic. This is a unique opportunity to connect with marketers in your field. Come prepared to question assumptions, share experiences and learn from fellow marketers.

All AMA Chicago members welcome; you do not need to be part of a SIG to join this free event.

Agenda

12 p.m. Topic introduction—Yogesh Chavda, The Yogi AI
12:05 p.m. Brief overviews of the participating SIGs: Brand, B2B, Digital Marketing, Marketing Team of One, Nonprofits, Product Marketing, Research & Insights
12:15 p.m. Attendees choose a SIG; breakout discussions begin
12:40 p.m. Reconvene to share discussion highlights from each SIG
12:55 p.m. Closing remarks
1 p.m. Concluded

Discussion Leader

Yogesh Chavda
Co-Founder,
The Yogi AI

Yogesh Chavda is a global marketing executive and founder of Y2S Consulting and Yogi AI, an agentic strategic brand management platform. His 25+ year career includes senior leadership roles across Procter & Gamble, Kimberly-Clark, Amway, Spotify, Pinterest and WS Audiology, where he led transformational brand, insights and innovation initiatives across six countries.
Yogesh spent 16 years at Procter & Gamble, shaping brand-building and consumer understanding across Geneva, Caracas, Jeddah, Istanbul, London and Cincinnati. He also served as a lecturer at the University of South Carolina’s Darla Moore School of Business, teaching Strategic Marketing & Planning, Applications of Insights, AI in Marketing and Consulting Capstone courses for seniors and MBA students.

Through Y2S Consulting, Yogesh partners with a diverse set of corporate organizations to embed AI-driven workflows, redesign insights processes, and help brands adapt to the realities of agentic commerce.

He has delivered keynotes, talks and workshops for SME Digital Conference, Naturals Forum in Chicago, TMRE, AMA Houston, and multiple internal corporate summits (Delta Airlines, GSK, Mondelez, Clorox, Coinbase, LinkedIn, Semaine Health), focusing on how AI, agentic workflows and synthetic data are reshaping digital, marketing and insights.

His approach is grounded, practical and rooted in real operating experience. Yogesh also writes a weekly LinkedIn newsletter, In Search of Normal, covering AI in marketing and the future of brand-building. He hosts “The Next Frontier in Insights” podcast, featuring conversations with marketing, insights and AI leaders. His content is available on LinkedIn, Spotify, YouTube and Substack.

View Yogesh’s LinkedIn