Using AI in Content Creation: Photography, Copywriting & Legal Guardrails for Modern Marketers

Be part of this dynamic event designed for marketers navigating the rapidly evolving world of AI‑driven creative work. Thought leaders in creative imagery, photography, and copywriting/content will discuss trends and innovations in AI for content creation and a legal expert will unpack the key legal considerations marketers must keep in mind when leveraging AI, from creation to distribution.

Through real‑world perspectives and an interactive Q&A, you’ll gain practical clarity on how to innovate responsibly and confidently.

Strategic Takeaways

1. How creative professionals are using AI in imagery and copy now.
2. What marketers need to know about ownership, licensing, and usage rights for AI-generated content.
3. Ideas for balancing innovation, brand protection, and compliance when deploying AI in marketing.

Agenda

6 p.m. Doors open, networking begins
6:30 p.m. AMA Chicago president introduces the speakers
6:40 p.m. Speakers’ presentations begin
7:30 p.m. Q&A 
7:55 p.m. Wrap-up

Speakers

Michelle Kaffko
Owner & Photographer
Organic Headshots

Michelle Kaffko is the founder of Organic Headshots, a full-service commercial photography and videography studio and certified Woman Owned Business with a staff of more than 20 creatives. With a background in commercial film production and documentary filmmaking, she specializes in storytelling through imagery and promotion. Michelle has taught advanced strobe photography, mentored creatives and entrepreneurs, and published industry writing for an audience of more than 17,000 subscribers.

Michelle’s LinkedIn

Jason Keener
Managing Member & Chair of Intellectual Property Litigation
Miller Johnson (Chicago)

Jason Keener is Managing Member of Miller Johnson’s Chicago office and Chair of its Intellectual Property Litigation practice. With more than 22 years of experience, he litigates complex IP and technology disputes nationwide, drawing on a background in computer science to handle cases involving software, internet, and automotive technologies. Jason represents clients enforcing, monetizing, and defending intellectual property rights, aligning legal strategy with business goals. He is known for his innovative approach to litigation, developing creative strategies and forward-thinking solutions to address complex intellectual property challenges.

Jason’s LinkedIn

Michael Antonicelli
Senior Copywriter and Content Strategist
Adobe

Michael is a Senior Copywriter and Content Manager at Adobe, where he turns messy ideas into clear, high-converting copy across emails, web, blogs, and launch campaigns for Frame.io. He’s previously worked with Atlassian after starting his career as an animator at Disney Interactive. Michael loves the mix of psychology, strategy, and the moment messaging finally clicks. He uses AI daily in his workflow—equal parts skeptic and curious nerd—but still believes great copy still requires taste, training, and intent. He also lives with the world’s most handsome tuxedo cat and refuses to give up the em dash.

Michael’s LinkedIn

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