Connex — March 2026

Sean Sweeney
Founder & CEO, First Position Digital

Zero-Click Discovery explores how AI-generated answers, featured snippets, and shifting search behavior are changing how brands get found. As fewer users click traditional listings, marketers must redefine what “winning” in search means—moving beyond traffic to focus on visibility, authority, and real business impact. With tools like ChatGPT, Gemini, and Claude shaping how buyers research and evaluate options, this session unpacks where AI fits in today’s marketing funnel—and why zero-click discovery represents a fundamental shift in how demand, attention, and growth are created. Discussion Questions: • If fewer users click organic search results, what does “winning” in search actually mean for brands? • Are you investing more in demand capture than demand creation? And is that limiting your growth? • How are you thinking about LLMs like ChatGPT, Gemini and Claude and their place in the marketing funnel today/tomorrow?

Jennifer Severns | Founder & Fractional CEO, Severns Innovation Group

Marketing is changing fast, and most of the best lessons aren’t showing up in webinars or LinkedIn posts. Join a candid, peer-led discussion about what it actually feels like to be a marketer right now: what’s harder than it used to be, what’s unexpectedly working, and what people are doing to stay effective (and sane) in a shifting landscape. Come ready to share honest wins and challenges, hear what’s working across industries and career stages, and leave with practical takeaways you can apply immediately.

B2B SIG Co-Chairs: Michael Sherrill, Dan Chamberlain, Kristin Vitek

In competitive B2B markets, new technologies and trends quickly shape how companies describe themselves. When a new technology or operating model starts to matter, companies position themselves to align with it. Messaging and language can quickly become table stakes and customers struggle to tell competitors apart. This roundtable explores how this happens, why it makes differentiation more difficult, and what teams can do to keep their positioning distinct. We’ll focus on practical approaches to build differentiated narratives and stand out in crowded categories.