Signature Speaker Series Event
Thursday, December 4, 4–6 p.m. | in person
Marketing is evolving into a strategic powerhouse. Hear directly from senior marketing leaders as they share bold initiatives, lessons learned and future-forward strategies that drive measurable business value. Expect candid insights, actionable frameworks and fresh perspectives on how to lead marketing with purpose and performance in 2026.
Strategic Takeaways
- Learn how to connect marketing efforts to enterprise-wide outcomes—from revenue growth to customer lifetime value—using smarter metrics and cross-functional alignment.
- Discover how to future-proof your marketing plans with ethical data use, AI integration and agile execution models that adapt to shifting market dynamics.
- Gain tools to position marketing as a strategic partner in innovation, transformation and long-term growth—beyond campaigns and channels.
When
Thursday, December 4 • 4–6 p.m.
Where
In person at VML’s offices
Registration
Non-members: $25
Members of AMA Chicago: free
Agenda
4 p.m. Doors open, networking begins
4:30 p.m. AMA Chicago president introduces the speakers
4:40 p.m. Speakers’ presentations begin
5:30 p.m. Q&A
5:55 p.m. Wrap-up
Speakers
Kort Koppman
Account Director
Viant Technology
Kort Koppmann is an Account Director at Viant Technology, where he advises brands and agencies on navigating the evolving programmatic landscape. Drawing on a background in linear TV and expertise in data-driven strategy, he helps marketers align digital investments with business objectives, delivering scalable solutions and measurable growth.
> View Kort’s LinkedIn
Holly Jackson
Director of Product Marketing, Market Strategy
Salesforce Marketing Cloud Technology
In her position at Salesforce Marketing Cloud, Holly supports global GTM, competitive strategy and sales enablement. With 13+ years in competitive roles, she has a unique ability to translate market trends, competitive insights and customer needs into outcomes-focused messaging, strategy and programs. Holly believes PMM earns the trust and attention of sales by clearly proving their impact on pipeline, deals and revenue.
> View Holly’s LinkedIn
David Galinsky
Senior Director, Omnichannel Measurement & Analytics
The Wendy’s Company
David Galinsky is a results-driven marketing analytics executive with more than 15 years of experience transforming customer data into actionable strategies that drive growth, profitability and enhanced customer engagement. Currently serving as Senior Director of Omnichannel Marketing Analytics at Wendy’s, David leads enterprise-wide measurement strategies that optimize marketing spend and unlock more than $30M in value through smarter segmentation and real-time insights.
> View David’s LinkedIn
Sponsored by
