2026 Palmer Marketing Awards Judges

Fernando is a senior CPG marketing executive with a strong track record of leading brand transformation and growth across globally recognized companies including General Mills, 3M and Ferrero. As Marketing Director of Fannie May at Ferrero North America, he leads the strategic national expansion of one of Chicago’s most iconic chocolate brands.

As Chief Marketing Officer of Boka Restaurant Group, Taylor leads marketing, creative, and brand development across the group’s James Beard Award–winning portfolio of restaurants. Since joining BRG in 2012, she has built and scaled the company’s marketing function, shaping brand strategy, visual identity, social presence and storytelling in close partnership with acclaimed chef teams. Today, she plays a key role in supporting BRG’s continued national growth and expansion, ensuring each concept maintains a distinct, compelling voice as the group enters new markets.

Kelsey has a breadth of advertising experience, including agency, ad tech and brand. Currently, she leads a team within United Airlines’ Brand Marketing that is fully dedicated to overseeing data analysis and measurement for United’s advertising campaigns and content. Kelsey has a keen eye for understanding marketing impact on key business outcomes and how the full omnichannel marketing ecosystem works together to deliver meaningful results that can be used to inform future strategies.